In April 2017, the NFL Draft returned to Philadelphia for the first time in over 50 years and was the largest fan experience ever produced by the National Football League, attracting over 250,000 visitors. I was asked by ad agency Eightegrity to design an 8-page foldout map, following the NFL's strict brand standards, highlighting key locations and important information for staff members over the course of the 3-day event.
Art direction: Roslyn Pilla, Eightegrity.