For UHS' annual conference for hospital executives from around the country, the greatest leader in U.S. history was chosen to represent the theme “Lead, Inspire, Succeed.” Using the iconic painting of Washington Crossing the Delaware by Emanuel Leutze, I created a custom die-cut pocket folder with wraparound graphics, printed using gold metallic inks and and spot UV coating. Materials inside the folder such as agendas and maps not only provided attendees with important information, but contained fun history facts about George Washington. In addition to the folder and inserts, I was responsible for designing all of the event signage and large-scale graphics.
Roles: art direction, design, production management. Printing: CRW Graphics.