The Loews Philadelphia Hotel needed a brand for its new restaurant, SoleFood. Serving eclectic seafood and creative cocktails, SoleFood was replacing an existing restaurant and the space needed a total re-do. Working with the ad agency Eightegrity, I helped design the logo and printed materials (including stationery, folder, menu, ads and coupons) that announced the restaurant as Philadelphia's hip new place to be. Sadly, SoleFood has since closed, but it remains one of my favorite projects.
Roles: graphic design, production management. Creative direction: Roslyn Pilla, Eightegrity.