Serving north Texas and southern Oklahoma, Texoma Medical Center (TMC) first opened its doors in 1965. Since then, the hospital has expanded and grown with the community into a regional specialty center. In 2009, TMC moved into a new eight-story replacement facility in the heart of the Texoma region. Construction of the hospital made it one of the single largest private investments in the history of Texoma.
In preparation for the opening of the new hospital, I was asked to refresh the existing brand. A full rollout of the new logo, including a brand guide, was first presented to employees to familiarize them with the new standards. Numerous printed materials were needed internally as well, such as brochures, floorpans, maps and visitor guides. In addition, I designed a teaser campaign including ads, direct mail and billboards to introduce the community to the new facility. The tagline “This is Your Hospital” was chosen to convey that TMC was still the same community-focused hospital it had been in the past, just updated for the twenty-first century.
Roles: creative direction, design, production management.